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Groundbreaking Global Study First to Reveal That Whether a Person Focuses on the Past, Present or Future Is a Leading Predictor of Their Financial Health

New York, NY (PRWEB) July 18, 2014

A groundbreaking new study reveals why some people make poor financial decisions while others make sound ones. Among its compelling findings: a person’s time personality – meaning whether they are stuck in the past, living hedonistically in the present or focused solely on the future – is a better predictor of financial health than their mathematical ability or financial acumen.

This first in-depth psychological study of its kind was undertaken by Philip Zimbardo, professor emeritus of psychology at Stanford University, author of more than 50 books including The Time Paradox and creator of the Zimbardo Time Perspective Inventory (ZTPI). The six-nation, 3,000-adult study was carried out in partnership with MagnifyMoney (http://www.MagnifyMoney.com), which offers consumers a simple, unbiased way to comparison-shop for financial products.

Concurrent with the study’s release, MagnifyMoney launched a new quiz that helps consumers determine their time personality and offers tools for making more savvy financial decisions.

The study looks at three major time personality categories: past-oriented, present-oriented and future-oriented.


    “Once bitten twice shy“– For example, someone who has lost money in the stock market in the past, may be more conservative – thus limiting their downside — but often misses out on potential gains.
    “Memory Hoarders” — This group of people have fond memories of the past, but tend to get stuck there – meaning they might stay with their bank or credit card out of loyalty and not get the best deal.


    “Hedonists” – This group likes to enjoy life impulsively without thinking about tomorrow and is more likely to be financially sick. They tend to buy now and think later, with no thought of future consequences – or their credit card bill.
    “Powerless”– People who feel stuck in the present are also likely to be financially sick – they tend to believe things that happen in life are out of their control, and don’t feel empowered to change their financial situation and get more out of their banks.


    “Future Trippers” — This group is singularly focused on planning for the future and are likely to make financial decisions – such as buying a house, saving or investing – because they know it’s the right thing to do. However, this group doesn’t always achieve a higher degree of financial health because they seek out advice that might not always be prudent.

“Time personality, or perspective, drives decision making in many realms – from deciding what to eat to choosing who to marry. With this study, we show clearly that it can have a profound effect on a person’s overall financial health,” says Philip Zimbardo. “The study is informative – even surprising – but what makes it truly useful to consumers are the online tools MagnifyMoney has developed to help people assess their time personality and, ultimately, make better financial choices.”

Other intriguing study findings include:

    Millennials are much less likely to rate themselves as financially literate, when compared to baby-boomers. However, more millennials have demonstrated financial health than baby-boomers.
    Of the six countries studied, the UK ranked as the most financially healthy. Meanwhile, Brazil and Italy had the highest level of present-hedonism and lower financial literacy.
    The study did not find a significant difference between males and females.

NOTE: For more information on the study results, visit http://www.magnifymoney.com.

Traditionally, the focus has been on teaching financial literacy and math skills in order to improve financial health. We believe that financial literacy is important. However, our study results show that understanding one’s time perspective is an important new factor and should be integral to literacy training,” according to Nick Clements, co-founder of MagnifyMoney. “With our time perspective quiz, we are now able to help consumers make better financial decisions that can save them thousands of dollars.”

About Professor Philip Zimbardo

Born March 23, 1933, Professor Zimbardo is a psychologist and professor emeritus at Stanford University. He is best known for his controversial Stanford Prison Experiment in 1971 that highlighted the ease with which ordinary intelligent college students were able to cross the line between good and evil when caught up in the matrix of situational and systemic forces. He has authored introductory psychology books, textbooks for college students, and other notable works, including The Lucifer Effect, The Time Paradox and the The Time Cure. He developed the Zimbardo Time Perspective Inventory (ZTPI) – integral to this latest study as well as Zimbardo’s past work.

About MagnifyMoney

MagnifyMoney was founded in 2014 by Nick Clements and Brian Karimzad, who have a combined nearly 30 years experience working in banking, including Barclaycard and Citigroup. MagnifyMoney is a powerful free resource because its personalized side-by-side comparisons of banking and credit union products are free, unbiased and easy to navigate. With the proprietary Magnify Transparency Score, banking and credit card products are rated on their simplicity, making it easy for consumers to quickly evaluate which products have the least amount of fine print. MagnifyMoney is headquartered in New York, NY.

For more media information, contact:

Lisa Hendrickson, Commstrat



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Inmar Releases Findings from 2014 Shopper Behavior Study

(PRWEB) June 06, 2014

Inmar, a company that operates intelligent commerce networks, today announced findings from its 2014 Shopper Behavior Study. The study shows that shoppers are ramping up their use of technology to speed and enhance their shopping experience. Responses from survey participants indicate that shoppers across all demographics now rely on multiple modes of technology to personalize their shopping experience, gather information, and save time and money.

Shoppers are using technology in a number of ways, with 66 percent using it to find a retail store; 60 percent using their smartphones, computers and tablets to compare prices across websites and features across products; while 65 percent look online for coupons to use in store. Sixty-four percent of shoppers also go online to look for information on upcoming sales and 55 percent digitally “clip” coupons.

Promotion use is very much at the center of shoppers’ efforts to economize their physical efforts and stretch budgets. Shoppers are acquiring and redeeming a greater variety of offer types. Almost all of the survey participants (96%) reported using coupons in the prior three months when shopping in store for groceries, household supplies, healthcare items or personal care products. At the same time, 43 percent of shoppers used more coupons in 2013 than they did in 2012. Those shoppers demonstrating the highest engagement with promotions were Millennials, Hispanic shoppers and shoppers with children in their household.

This use of promotions is being driven in large part, by shoppers’ willingness to leverage multiple sources to find relevant offers. Shoppers overall are regularly using, on average, 5.8 methods to discover and acquire coupons, combining both traditional and digital methods. While the majority of shoppers (66%) perceive that retailers and brands are trying to reach them with relevant content, there is growing demand for more targeted and personalized digital engagement, as 70 percent want coupons emailed to them for products they normally buy.

“As shoppers are growing more active and diverse in their efforts to acquire offers and gather information to make their shopping faster and ‘smarter,’ marketers must distribute dynamic content using a multi-channel approach in order to engage a variety of market segments,” says Inmar Chairman and CEO David Mounts. He adds that, “With shoppers seeking more personalized interaction from retailers and brands, it is critical that trading partners find an effective, scalable means to deliver relevant content – on a consistent basis – to those shoppers with demonstrated purchase potential.”  

Inmar will be hosting a webinar proving an overview of findings from the study on Thursday, June 19 beginning at 3:30p.m. Eastern Time. The program is entitled “Exploring the Not-So-Secret Lives of Shoppers” and will be presented by Devora Rogers, Senior Director, Retail Marketing Insights and Nicole Steward-Streng, Manager, Shopper Insights. In addition to detailing key trends identified by the study, the webinar will also spotlight three shopper segments with significant and growing influence in the marketplace: Millennials, Hispanic shoppers and shoppers with children in their household.

Those interested in attending the hour-long webinar should click here to register.

# # #


The Inmar 2014 Shopper Behavior Survey was an online survey of 1,091 shoppers conducted by Inmar Analytics in January 2014. Respondents were between the ages of 18 and 69 and were identified as the primary or shared decision maker/shopper in their home. Response quotas were employed to ensure a sufficient base size of Hispanic and male shopper populations. Weighting was not applied to survey results. Survey participants were asked about 1) their shopping behavior in general, 2) how they engage with technology relative to shopping, 3) their attitudes toward promotions and 4) how they discover/acquire promotions, i.e. coupons and/or rebates.


Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.

For more information about Inmar’s products and services, please call 866.440.6917 or visit http://www.inmar.com.

Millennials Overlook Principles in Favor of More Sophisticated Technology When Selecting Financial Services Providers: Study

(PRWEB) May 28, 2014

Credit unions are failing to engage millennials online, a new research study on digital behavior of millennials and financial services shows, revealing a key reason why millennials are the least likely demographic to become credit union members despite sharing common values. In financial services, digital convenience and pragmatism prevails over loyalty or belief-based decision making.

Digital Fieldwork, a digital audience research company focused on the channels, culture and content that drive digital behavior, revealed today why 18- to 34-year-olds in the U.S. are less likely to select credit unions as their financial services provider. This is primarily due to a lack of awareness about credit unions and a perception that they are not up on the latest technology. The report’s findings debunk a commonly held belief that millennials’ consumer purchasing decisions are driven by their values.

“Millennials are very pragmatic and have high expectations around technology,” said Laurie Paleczny, co-founder of Digital Fieldwork, who noted that the research examined thousands of online data points, including publicly available profiles on Facebook, Twitter and other social networks. “If convenience and functionality aren’t there, they’ll do business with banks even if they do not always respect their values.”

Paleczny said that the report, “Strangers in the Night: Credit Unions, Millennials and Digital Behavior,” offers other important insights for financial service marketers:

Strangers, not friends — Millennials do not seek or desire financial advice on Facebook, and credit unions are more successful with member engagement through posts about local news, sports teams, charity causes or even financial literacy programs.
Giving Twitter the business — The majority of credit union followers on Twitter are industry stakeholders, not customers, which suggests it is not an effective way to court millennials.
Prefer to remain anonymous — Blogs and forums are far more influential with millennials seeking financial advice than Facebook or Twitter.
Money mobilized — Millennials want to do business on mobile devices and credit unions have opportunity to partner and integrate with popular mobile personal finance apps.
Positively confused — Online attitudes are highly negative toward banks and generally positive toward credit unions, but confusion persists about their differences.

Altimeter Group noted in their recent report on content marketing software that 67% of marketers identify audience identification and targeting as a top need, yet only 25% were investing in this area,” said Paleczny. “It’s a big miss. Our research shows how credit union marketing tactics are mismatched to the behavior of a key audience, which reflects a common issue in marketing today.”

“Financial services providers in particular need to go beyond demographics to really understand their audience’s digital behavior,” added Paleczny, a former financial services executive. “It’s critical for them to learn how to participate in online channels and platforms where millennials are having financial discussions.”

The 53-page report is based on research conducted between January and April 2014 and provides a roadmap for financial services marketers to more effectively reach and engage millennials online. It was released on the Digital Fieldwork website on May 22 as part of an annual subscription.

Digital Fieldwork will hold weekly briefings beginning Thursday, May 29 at 2 p.m. ET to showcase the results. Media are invited to register to attend our briefing on May 29.

ABOUT DIGITAL FIELDWORK INC — Launched in April 2014, Digital Fieldwork Inc. combines over 150 of the most relevant and useful online data inputs including proprietary ethnography, search data, social media listening, social network data, content engagement, consumption and performance data, to help companies deeply understand the current information needs, behavior and culture of the digital audiences they are marketing to. Digital Fieldwork’s first report, “Strangers in the Night: Credit Unions, Millennials and Digital Behavior” is available on digitalfieldworkinc.com. Upcoming reports will focus on healthcare and enterprise software.

For more information about this topic, please contact Laurie Paleczny by calling or 888.795.0402, or email Laurie at laurie(at)digitalfieldworkinc(dot)com.

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High Flying PPC Success for Singapore Airlines – Google AdWords Case Study by FIRST

(PRWEB) April 03, 2014

Singapore Airlines has come a long way since their founding in 1972, evolving from a regional airline to one of the most respected travel brands around the world.

Singapore Airlines has two main assets – planes and people – and it manages them so that its service is better than rivals’ and its costs are lower. Unlike other airlines, SIA ensures that its fleet is always young. Singapore Airlines have made a habit of leading the way, and along the way developed a reputation for being an industry trendsetter.

To contribute to the ongoing success, FIRST implemented some key tactical optimisation factors that helped achieve and exceed set targets. These are mentioned in their recent PPC case study for Singapore Airlines.

Campaign Objectives

SIA wanted to extract maximum value from their search engine marketing investment and tasked FIRST with increasing the online sales volume from PPC whilst ensuring the cost per sale did not increase.


Before any changes were made to the existing Adwords Campaigns, additional search phrase research was carried out to examine demand, competition, user behaviour and regional and seasonal variations for search phrases relevant to flyers.

Combining this research with the wealth of data and insights provided by the team at SIA, FIRST proceeded to review and restructure the current Adwords set up.

The results achieved were impressive:

FIRST and SIA successfully managed to increase PPC attributed transactions each year, by 56%, while at the same time decreasing the cost of sale year on year, by 68% over a 4 year period.

A quote by Murray Wild, Manager Passenger Marketing of Singapore Airlines seems to approve the great work FIRST is providing:

“FIRST began managing our Adwords account in October 2009, taking over from an established online agency. They took the time to really understand our business and go through our account both in fine detail and with a strategic view of our longer-term business objectives.

Within 6 months they had, with no media increase at all, significantly increased our online sales while at the same time halved the cost of sale, a truly fantastic achievement. Very pleased with the continual increase in transactions from PPC and reduced cost of acquisition.”

FIRST is a New Zealand’s leading multi-disciplinary digital agency that focuses on delivering campaigns and creative that targets, captures, engages, convinces and converts consumers. Visit FIRST website to get more information on their digital marketing services and other case studies.

You can view & download the full case study here.

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