Are you a sales advisor looking for a bit of advice on how to become successful in your position? Maybe you’re just starting out on the exciting and rewarding road of sales. Whatever your circumstances, if you’re in the field of sales, it’s always good to know how to become a success at what you’re doing.
First of all, what does a Sales Advisor actually do? Well, in short they are the backbone of a business. Sales Advisors are the driving force behind any business, making sure the company is turning a profit by negotiating deals with prospective clients. There are different levels of Sales Advisors, with the most senior looking after teams of Advisors by setting targets for them to meet.
The best Sales Advisors within a company are usually head hunted by other companies or promoted internally to help drive their existing company forward. Whenever this happens, a Sales Advisor’s salary is improved accordingly. Furthermore, for most sales roles, an Advisor’s salary is dramatically enhanced as they make more sales – they are usually based on commission.
In this respect, it certainly pays to become a successful Sales Advisor. For example, an Advisor may have a basic salary of £15K, however adding commission through sales; this can rise significantly to approximately £30K.
So, being a successful Sales Advisor can be financially rewarding as well as ensuring you improve the company’s profit margins – something that will help with your own sales career. Most Sales Advisors will want to be a success, it would be strange if someone in Sales didn’t actually want to make themselves a success – but how do you sort the best Sales Advisors from the average ones? Well here’s a guide to becoming a successful Sales Advisor:
First of all, the most successful Advisors are those that have the determination, drive and desire to be the best at what they do. Take the time to learn all aspects of the company and the industry by fully immersing yourself with knowledge to give to prospective clients. This means learning a product or service back to front, you need to know exactly yourself what you are selling so you can explain and describe to customers. The more informative the Sales Advisor, the better quality of information they can give to clients. This will ultimately improve their chances of making a sale.
Get to know the industry, find out about conferences, seminars or even networking events. For example, a local Chamber of Commerce event or an industry related conference – anywhere that will have a large pool of people where you can network. Some companies will have their own leads and as a Sales Advisor you can work off that list, but it doesn’t hurt being more proactive seeking out your own clients yourself. This way, you may be able to secure larger contracts, so it pays to think outside the box and do things a little differently to your colleagues.
Play the Long Game
Lay down the foundations with a large pool of potential clients. Every company has a sales technique, and during the first couple of weeks you will become accustomed to a number of steps to make. These steps can include welcome, strike up a rapport, talk about their needs, match needs to products and services, negotiate and close the sale.
Whilst these steps are imperative, for a customer, deciding upon a product or service can take a while. Be patient with the customer and give them time to decide, this will enhance trust. By laying down the foundations across a large pool of potential customers, you can then follow up with sales pitches to those clients who are interested. Remember, the more people you speak to, the better the chance of making a sale.
Vincent Rogers is a freelance writer who writes for a number of UK businesses. For Sales Jobs in Poole, he recommends Castle Cover.